Amber Almond house and tree mark Amber Almond Real Estate Group

Brand book · Final · September 2026

Amber Almond

Buy with Confidence | Sell with Success

Everything you need to make something that looks and sounds like you. The brand guide, the logo animations and the message playbook, all in one place.

Georgetown · Liberty Hill · Leander · Cedar Park · Bertram

Your notes

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See something you’d change, or something you love? Click right on it and tell us. Dallin sees every note the moment you send it.

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Part one

Brand guide

Start with the logo and color. Come back to the rest when you need it.

Space and size

Give it room

Keep a clear margin around the logo. Measure it with the height of the capital A in AMBER. Nothing else goes inside that space.

xx xx Logo with clear space marked

Smallest size

180 px

wide on screens

1.25 in

wide in print

Any smaller, use the favicon or the mark. The letters stop reading.

x = the height of the capital A in AMBER

Logo don’ts

Keep it the way it is

Don’t stretch or squash it

Scale it from a corner. Always keep its shape.

Don’t recolor it

The splash colors are fixed. No filters, no gray versions, no swaps.

Don’t put it on a busy photo

Use a calm area of the photo, or put it on cream.

Don’t add shadows or effects

No drop shadows, glows or outlines. It sits flat.

Don’t rearrange the parts

The house and tree always sit above the name.

Don’t put it on ink or black

The splash goes muddy on near-black. Use cream, white or slate.

Favicon and profile

A spot of color

Her whole tree in ink, on the splash. Along with the logo, this is the only place the full rainbow shows up. No letters and no house, because at tab size only one shape reads. Circle or rounded square both work.

Her ink tree on the splash

Favicon: her ink tree on the splash, circle
Circle
Favicon: her ink tree on the splash, rounded square
Rounded square
64 px
32 px
16 px
Amber Almond Real Estate
lovingnorthaustin.com

Profile pictures

Tree on the splash profile picture
Business pages
The favicon, big
Mark profile picture
When a shape helps
The mark, ink on cream
Amber's headshot as a profile picture
Amber’s own accounts
People follow a face

The palette

Cream, slate and rose

Cream does most of the work. Ink carries the words, slate carries the bold bands. Rose is the one bold accent, pulled from the splash. The rainbow itself stays in the logo and the favicon. Tap a color to copy its hex.

Roughly how much of each, across everything

ColorHEXRGBCMYKTints
Slate#4C527076 82 11232 27 0 56
Ink#2B2B2E43 43 467 7 0 82
Cream#F7F1E8247 241 2320 2 6 3
Rose#CF3080207 48 1280 77 38 19

Use HEX and RGB for screens. CMYK is a starting point for print, so ask the printer for a proof. Tints only change lightness. The light rose #F1C1D9 is the one to use on slate.

Pairings and contrast

What goes with what

When in doubt, slate on cream or white on slate. Those two cover almost everything. The numbers are contrast ratios: body text needs 4.5 : 1, big headlines and graphics need 3 : 1.

✓ DO

Sell with success

Slate on cream
6.8 : 1

Sell with success

Ink on cream
12.6 : 1

Sell with success

White on slate
7.6 : 1

Sell with success

Rose on cream
4.3 : 1

ROSE IS THE ONE BOLD MOMENT

2026

White on rose
4.8 : 1, buttons and labels

2026

Light rose on slate
4.9 : 1, big type only

One rose moment per piece: a brushstroke under or behind a word, a label, a big number, a button. Small text stays ink or slate.

× DON’T

Slate on ink
1.8 : 1, too dark to read

Rose on slate
1.6 : 1, it disappears

The rainbow as an accent
It lives in the logo and favicon only

Hot pink
Too loud. Rose is the only pink

Black on orange
Reads as Halloween

The accent

One bold color: rose

The rainbow lives in the logo and the favicon, nowhere else. Everywhere else the brand gets one bold color, a rose pink from the splash, used sparingly. Simple and bold. It can still look hand painted, as a solid brushstroke.

It’s time to sell. What now?

UnderlineUnder one or two words of a headline. The most useful one.

Get both numbers first

Brushstroke behind a wordBehind one big word to make it pop. Headlines only, never behind a sentence.
Amber inside the photo ring
Photo ringAround her headshot on the site, a card or a thumbnail.

Leander

Berry lettersOne word, 60 px and up, on cream. Town names are perfect.
  • Prep
  • Staging
  • Photos
BulletsSmall berry dots for a short list of three to five.

Sell with success

Liberty Hill · Leander

DividerA short brushstroke between two ideas, in place of a plain line.

Just listed

Stroke behind a labelA short label or tag sitting on a brushstroke, in white. Three words at most.

01

Light rose on slateOn the dark band, numbers and one-word headlines go light rose. Rose and slate are too close to read.

Should we sell?

Corner bleedThe splash off one corner, or behind a page number. We’re trying this in a couple of places first.

Do

  • One rose accent per piece
  • Solid rose, never the rainbow
  • On cream or white
  • Under, behind or beside the words, at an edge

Don’t

  • Her name, the logo words or a whole headline. Rose marks one or two words at most
  • Behind body text or anything small
  • Rose on slate, it disappears. Use the light rose there
  • Across her face in a photo
  • Three or more accents on one piece

Typography

Two fonts, that’s it

Montserrat for headlines, clean and bold. Cormorant Garamond for everything you read. Both are free on Google Fonts, so anyone can use them.

It’s time to sell. What now?

HeadlineMontserrat SemiBold
56 / 105%, sentence case

Sell with success

SubheadMontserrat SemiBold
32 / 115%

Buy with Confidence

AccentCormorant Garamond Medium Italic
30 / 120%. One per piece.

If the buyer doesn’t get a good first impression, the price doesn’t matter. So we start before the price, with prep, staging and photos.

BodyCormorant Garamond Medium
20 / 150%. Never under 17 px on screens or 11 pt in print.

GEORGETOWN · LIBERTY HILL · LEANDER · CEDAR PARK · BERTRAM

LabelMontserrat SemiBold, caps
12 / tracked 18%

Aa

Montserrat

SemiBold for headlines, in sentence case. Also buttons and small caps labels.

Aa

Cormorant Garamond

Medium for body text, Medium Italic for one accent line.

Layout and spacing

Room to breathe

Generous margins, a simple grid and one idea per piece. When something feels crowded, take a thing out before you make anything smaller.

Spacing scale

8 px
16 px
24 px
32 px
48 px
64 px
96 px

Use steps of 8. Bigger gaps between ideas, smaller gaps inside them.

The grid

12 columns. Margins of about 6% of the width. On a 1080 px post, that is 64 px.

Alignment

Left align almost everything. Center only short lines, like a quote or a cover.

Margins

Post 1080 x 108064 px
Story, top and bottom96 px
Page 1920 x 1080120 px
Letter print0.5 in

Photos and video

Real, not staged

Amber on camera, where the work happens. Natural light, eye level, looking at the lens. A phone is fine.

Amber, studio headshot, turned to her left
Studio, facing rightThe main headshot. Site, cards, profiles.
Amber, studio headshot, straight on
Studio, straight onFor the center of a layout or a small circle.
Amber holding out a set of house keys
Handing over the keysHero spots. Says what she does without a word.

Face into the page. If her photo sits on the left, she faces right. On the right, flip it so she faces left. A guide, not a law. Full-size files are in the brand kit, folder 7.

In the car

Her best audio spot. Parked, engine off, phone at eye level.

On site at a new build

Walking the lot, pointing at the thing she is talking about.

Her office

Soft window light, a real shelf behind her, and nothing busy in the frame.

At a model home

Kitchen island or front door. Wide enough to see the room.

Do

  • Window light or open shade
  • Her car, a job site, a model home
  • One clean background behind her
  • One berry accent at one edge

Skip

  • Stock photos of people
  • Heavy filters or face smoothing
  • Text across her face
  • Green screen backgrounds that look fake

Video basics

  • Horizontal for YouTube. Vertical for Shorts and Reels.
  • A lapel mic, or the car. Both beat the room.
  • Start talking in the first second. No long intros.

Cards and email

The pieces she hands people

The card and the email signature say the same thing the same way. Logo on warm white, the tagline on slate.

Business card front

Business card, front3.5 x 2 in. Heavy uncoated stock in a warm white.

Amber Almond
AMBER ALMOND REAL ESTATE GROUP
Buy with Confidence | Sell with Success
512-653-8800
LovingNorthAustin.com
homeproamber@gmail.com

Business card, backDetails on slate.

Amber AlmondBuy with Confidence | Sell with SuccessAMBER ALMOND REAL ESTATE GROUP512-653-8800 · LovingNorthAustin.com · homeproamber@gmail.com

Email signature

Social

Same look, every feed

Cream posts carry the questions. Slate carries the bold moments. One berry brushstroke behind a word, never across the whole line.

Seller question

It’s time to sell. What now?

512-653-8800 · LovingNorthAustin.com

Post · 1080 x 1080Cream carries the question.

Seller question

Should we sell?

Start with a strategy, not a sign in the yard.

Post · 1080 x 1080Slate carries the bold moment.

Buy with Confidence

Sell with SuccessLOVINGNORTHAUSTIN.COM

Facebook cover · 820 x 312Her favorite layout: the logo on cream, the tagline on slate. Check it on a phone too, since Facebook crops the sides.

YouTube and newsletter

Where the plan gets told

YouTube is the main stage, once a week. The newsletter sends people back to it.

ONE OBJECT
THE FRONT DOOR KEY

Seller question

What comes next?

YouTube thumbnail · 1280 x 720One object, uncluttered. Two to four words that never repeat the title.

September 2026

This week in North Austin

What to fix before you list
Watch the video

Seller question

It’s time to sell. What now?

You made the decision. Here’s what happens between today and the first showing, step by step.

Get your plan
Amber Almond Real Estate Group · 512-653-8800 · LovingNorthAustin.com

Newsletter · 600 px wideAlternate the blocks: slate with white, then cream with slate.

Part two

Motion

Four ways the splash paints itself in, all sped up. Every one ends dead still, so it holds under a title or a face without wobbling.

The bloom

Watch the color arrive

Each one comes three ways. With her name: the house builds up from the ground line, the tree grows out of it, then her name writes itself in underneath. Or just the house and tree, or the splash on its own. Seven Drops and Brush are Amber’s favorites, but any of the four can be used on different pieces. Switch below, then tap Replay on any of them. Click the one you like best and leave a note.

ASeven Drops Amber’s pick

Seven drops of color land one after another and spread into each other like watercolor. About 6 seconds.

CBrush Amber’s pick

A wet brush pulls the color across, left to right. About 5 seconds.

BOne Drop

One drop in the center soaks out to fill the whole splash. About 5 seconds.

EColor by Color

Each color pours in on its own: magenta, violet, yellow, blue, then a pale wash to finish. About 6 seconds.

Vertical, for Shorts and Reels

Every version comes wide and tall

YouTubeThe opener before she starts talking, and the end card behind the subscribe button.
Shorts, ReelsThe first second, with the seller question over the top.
WebsiteThe hero on lovingnorthaustin.com. It plays once and stays.
Listing pagesBehind the address before the photos load in.

Each one ships three ways: an MP4 on white for anything, a see-through MOV for video editors, and a small see-through web file for the site.

Part three

Message playbook

A positioning statement and seven key messages. Every post, video, email and page uses at least one key message, word for word or close to it. If a line doesn’t fit one of the seven, cut it.

Positioning

What do you do?

The answer to “so what do you do?” Problem, what Amber does, and the result, in one breath.

Positioning statement

North Austin homeowners are ready for a change, but most agents hand them a cookie-cutter price and put the house online. Amber Almond Real Estate starts before the price, prepping your home for the buyer’s first impression, so the right buyer walks in and says “that’s my house.”

Every bioThe top of lovingnorthaustin.comOpening a listing appointmentMoving between sections of a videoAnything short and quick

The one-liner

If the buyer doesn’t get a good first impression, the price doesn’t matter.

Amber’s own wordsThe first line of a videoThe hook on a postWhen someone asks “why not just price it right?”

The story

The seller is the hero, Amber is the guide

The seller wants something, something is in the way, and Amber shows up to help. Amber is never the hero, and she never brags.

Key message 1

Hero

North Austin homeowners who are ready for a change and want to know what’s next.

What it’s for

What the seller wants. Written to them, in the present tense, hopeful and sure of itself. Never describe Amber this way.

How to use it

  1. The big line at the top of the website
  2. The first thing she says to camera
  3. Ad headlines and the top of an email

Say it like this, in her sellers’ own words

We’ve been thinking of sellingWe’re ready to downsizeWe’re moving for workWe want to buildWhat’s our home worth?

Key message 2

Problem

It’s time for a change, and you need to know your options. Every sale is different, but most agents hand you the same presentation and put your house online.

What it’s for

The hook. It names what the seller is stuck on so they feel seen. Short, in the present tense, a question or a sharp statement.

How to use it

  1. Video titles and the first five seconds
  2. Email subject lines
  3. The first line of a post

Say it like this

We don’t know what’s nextDoes selling even make sense for us?It’s time to sell. What now?Nobody ever showed us why the price is the price

Key message 3

Guide

No two home sales are the same. Since 2010, Amber has been the advocate and strategist on her sellers’ side. She starts before the price, because if the buyer doesn’t get a good first impression, the price doesn’t matter.

What it’s for

Why Amber can help. Name the frustration first, then show what she does about it. Confident and calm, never a pitch.

How to use it

  1. Right after the problem, in every video
  2. The about section and listing appointments
  3. Next to reviews and a real sale

Say it like this

We don’t start by putting your house on the internetI’ll show you why the price is the priceThe right buyer, not every buyerProtect your value, your time and your money

The ask

Make the next step easy

Three steps and one call to action. Every piece ends here.

Key message 4

Plan

1. Start your strategy
2. Get your home ready for its first impression
3. Sell with success

What it’s for

Makes working with Amber feel simple. Always three steps, always in this order, each one starting with a verb.

What’s inside each step

  1. Start your strategy. Why you’re selling, what your home is worth and why
  2. Get it ready. Property prep, staging, then photos and video
  3. Sell with success. Pricing, marketing, negotiation and contract, contract to close, and she’s still there after

Don’t

Add a fourth step, reword one step per piece, or turn it into a paragraph. Her full eight steps are for the listing appointment.

Key message 5

Call to action

Ready to start your strategy? Book a call or text Amber!

What it’s for

The one thing we ask for. Short and direct, and it takes the worry out of saying yes. Amber is happy to get texts.

How to use it

  1. Every button on the site
  2. The end of every email and every video
  3. The link in every bio

Take the risk out

Have questions for Amber? Just textNo pressureYou’ll leave knowing your options

The stakes

What it costs, and what’s possible

Failure shows what’s at stake without scaring anyone. Success shows what’s possible without promising a number.

Key message 6

Failure

What happens when a house goes up before it’s ready.

Use one or two at a time

  • You pour money into a remodel you won’t be there to enjoy
  • The first photos undersell your home, so the right buyers scroll past
  • Your listing looks like every other house on the street
  • You get a number with no reason behind it
  • You carry two homes and two payments while you wait
  • You make a big decision on a guess instead of a strategy

Don’t

Pile them on. Too many sounds like a pushy salesperson. Never promise there won’t be a price drop, because sometimes there is. And never aim these at someone whose home is already listed.

Key message 7

Success

What selling with success looks like.

Use one or two at a time

  • You know your options, and why your price is your price
  • You know what to fix, what to skip and what it’s worth before you list
  • Photos that make the right buyer say “that’s my house”
  • Offers and feedback sooner
  • Someone on your side of every phone call
  • More time and peace for your family during the move

Don’t

Promise a sale price, a timeline or a percentage. Keep it on the process, not the number.

Voice and style

How Amber sounds

Like a neighbor who has done this a thousand times. Warm, plain and calm. No hype, no pressure. She teaches. She doesn’t pitch.

Formal
Casual
Playful
Authoritative
Educational
Exciting
Simple
Sophisticated

Say this

If the buyer doesn’t get a good first impression, the price doesn’t matter.

Not this

Unlock your home’s maximum market potential today!!

Formatting

  • Headlines: 4 to 8 words, sentence case, no period
  • Body: short sentences, 10 to 30 words
  • Email subject: 4 to 6 words. Preview: 7 to 10
  • Facebook and Instagram captions: 40 to 60 words
  • YouTube titles: under 60 characters, in seller words

Words

  • Always: Amber Almond Real Estate, @real, lovingnorthaustin.com, 512-653-8800
  • Towns, in this order: Georgetown, Liberty Hill, Leander, Cedar Park, Bertram
  • Say “a look at your home’s value,” not CMA or comps
  • American spelling, contractions welcome, no em dashes
  • #LibertyHillTX #LeanderTX #CedarParkTX #BertramTX

Rules

  • Never promise a price, a timeline or a percentage
  • Never target a home that’s already listed. Texas bars it, so all copy is pre-list
  • “Buy with Confidence | Sell with Success” is the tagline, written in title case with the divider. We help buyers and sellers, and selling stays the main focus
  • Never promise there won’t be a price drop
  • Skip “Is now a good time to sell?” It describes anyone
  • Never use an 801 number or the old bio

Part four

Video plan

Built on Trena Little’s playlist funnel. One seller, five videos, one call. Every title and script still comes from the playbook above.

The 11pm seller

The reason is theirs. The decision is shared

Why people sell is personal, and it’s never the same twice. Nobody is really weighing a remodel against a move. What every seller shares is one moment: the day they decide it’s time, and don’t know what comes next. That moment is where V1 starts.

A state. No date, nobody searches it

“Should we sell?”

The decision. It happened Tuesday

“It’s time to sell. What now?”

Every reason is different. The question after it is the same

The money changed

A payment, the equity, a tax assessment, a neighbor’s sale price.

  • “What’s our home worth?”
  • “Can you help us look at value?”

Life moved

A relocation, new travel for work, wanting to build, an HOA they’re done with.

  • “We want to be closer to family.”
  • “We don’t want an HOA anymore.”

The family changed

A baby, a parent moving in, the last kid leaving home, a loss.

  • “We need more space.”
  • “Should we downsize?”
  • “We want land.” “We want animals.”

What Amber told us, Sep 28

Her last few sellers: two estate sales run by the kids after their parents passed, a short sale after a husband died, and a farm family moving closer to town because he travels for work now. Every one is personal. Underneath all of them: “We’ve been thinking of selling and we don’t know what’s next,” then “does it make sense?” and “what’s our home worth?”

Every video is pre-list

We only talk to people who haven’t listed yet. Texas bars reaching out to anyone under an exclusive agreement.

Retired

“Is now a good time to sell?” describes anyone, so it reaches no one.

The five videos

Five videos, five jobs

Not five topics. Each video has one job, and all five lead to the one that books the call. The titles are drafts.

V1The decision

It’s time to sell. What now?

Also on the table: “Should we sell?” and “It’s time to sell!” Her sellers’ reasons are all different. Deciding is the moment they share.

Its job: Meet her the day she decides, and show her what comes next.

Ends withWatch V2
V2Do it today

Get your house ready to photograph

Built from her 2022 “4 Ds” video.

Its job: Something she can do this weekend and see a result from one video.

Ends withTake the photo-ready quiz, then V3
V3The failed fix

Price doesn’t sell your home. This does.

Amber’s own hook. A remake of her 2022 “3 Keys” video.

Its job: What she already tried that didn’t work, and why.

Ends withWatch V4
V4The proof

A North Austin sale, start to close

Needs a Texas house. Her Orem story has the right shape: 12 showings in 48 hours, listed to close in 12 days.

Its job: A real sale with dates and receipts.

Ends withWatch V5
V5The system

How to hire the right listing agent in Liberty Hill, Leander, Cedar Park and Bertram

The only video that names the towns.

Its job: Walk the whole plan from A to Z. It is not a sales video.

Ends withBook your seller strategy call

How each video gets made

Live first, then YouTube

Amber already goes live on Facebook every week. Each of the five videos gets its first run there, as practice with a purpose, then gets tightened up for YouTube, where it lives for good.

1. Go live

  • Bullet points by the phone, not a script
  • Title it for sellers: “Home sellers: …”
  • Boost it after as an exposure post

2. Watch it back

  • What did she miss or say twice?
  • Anything a viewer could take the wrong way?
  • Does the post text talk straight to sellers?

3. Shoot for YouTube

  • Script from the live, on a teleprompter, or tight bullet points
  • Shoot in chunks. Dallin stitches the takes
  • Download the live first. Facebook deletes lives after 30 days

The interactive version

In the first few seconds: “Want the interactive version? Click here.” It opens the same video on lovingnorthaustin.com, where it can ask questions, collect an email and send them to the next video. Better numbers than YouTube gives us.

The tradeoff

A viewer who leaves YouTube doesn’t click YouTube’s next video, so the channel grows a little slower. The site gets the traffic instead, which is the point. Fastest first: all five go up on YouTube, then the interactive layer goes on.

Titles, thumbnails, endings

Five yeses or it’s a no

Every title gets graded on five questions. Four out of five is a no, so rewrite it.

E

Event

Does it point at a moment with a date on it, like the day they decided?

S

Search

Would she search this topic at 11pm? The topic has to be searchable, not the title.

N

Noun

Is there a real thing in it? The house, the sale, the first showing.

F

Filter

Does it turn away the wrong viewer? Renters and buyers should skip it.

R

Role

Does it do this video’s one job?

TitleESNFRVerdictWhy
Is now a good time to sell?×✓×××NoNo event, no noun, and it describes anyone.
3 Keys to Sell Your House in a Slow Market×✓×××NoA slow market is a state, and “3 keys” is a vague plural.
It’s time to sell. What now?✓✓✓✓✓YesThe decision is the event, and only a seller clicks it.

Title rules

  • About 55 characters, written like a headline
  • Her sellers’ words, never agent words
  • No vague plurals like “common mistakes” or “5 reasons”
  • No dashes
  • If it describes anyone, it describes no one

Thumbnails

  • One object, nothing else: the front door key, the yard sign, the moving box
  • The words never repeat the title
  • No face plus arrow plus object

How each video ends

  • V1 to V4: why to watch the next one
  • A link to the photo-ready quiz in every video
  • V5: ready to start your strategy? Book a call or text Amber
  • Never “like, subscribe, comment”

The channel

Revive it, don’t restart it

Her channel already has 48 videos, and the fall 2022 Austin ones teach this exact playlist. We clean it up and build on it.

17

videos stay public, including the 2022 Austin set

31

get unlisted. The Utah ones move to a “Where I started” playlist

48

descriptions rewritten: new bio, the 512 number, the @real brokerage

Every video does two jobs

  • Found on YouTube by a seller at 11pm
  • Sent by Amber before a listing appointment, with its own tracked link
  • One video a week for five weeks, then the next playlist

How we know it’s working

  1. The topic gets searched
  2. 4% or more click the thumbnail
  3. They watch past 15 seconds
  4. They go to the quiz or the page
  5. They book the call

Fix the first broken step before touching the next.

Also needed from you

A Texas sale for V4 with dates and before and after photos, and your footage from listings.

Downloads

Every file, every format

Everything here comes straight from Amber’s original artwork. Tap a format to download it, or grab the whole kit at once.

Download the whole kit (21.4 MB)

SVG

Websites and designers. Sharp at any size.

PDF

Printers, signs and anything printed.

PNG

Canva, social posts and slides. See-through background.

JPG

Email and texting. Solid background.

AI

The original, for a designer with Illustrator.

Logos

Full color
One color ink
White, for slate
Mark, ink
Mark, white
Original artwork (Illustrator)

Profile picture and favicon

Profile picture, circle
Profile picture, rounded square
Favicon

Colors and fonts

Color values
Font names and links

Brushstrokes

Highlight - light rose
Highlight - rose
Underline - light rose
Underline - rose

Headshots

Handing over the keys
Keys, alternate 1
Keys, alternate 2
Studio, facing right
Studio, straight on

Logo animations

Brush
Color by Color
One Drop
Seven Drops

Amber Almond

Amber Almond Real Estate Group

512-653-8800 · LovingNorthAustin.com

Questions about the brand

Dallin Merrill

RUKUS · dmerrill@createarukus.com

Amber Almond logo in white

Buy with Confidence | Sell with Success

LOVINGNORTHAUSTIN.COM · 512-653-8800